Pantone's Color of the Year!

Pantone's Color of the Year!
"Living Coral"

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Saturday, January 5, 2019

In Living Coral

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Pantone has announced the 2019 Color of the Year, and it is Living Coral. Pantone 16-1546 is a vivid, warmly saturated shade between pink and orange. While 2018 color of the year Ultra Violet focused on spiritual connections, the new color for 2019 definitely has a natural vibe.

The color experts at Pantone say “the shade communicates a vibe that embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. representing the fusion of modern life, PANTONE living coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”

Pantone looks at a lot of different elements and influences to pick the color of the year, this year Nature was one of the leading elements in their choice. It is hard to not picture coral reefs and sunsets over blue waters when looking at this color. This color is vibrant, but also mellow, and really symbolizes the connection to the environment.

Leatrice Eiseman, executive director of the Pantone color institute commented, 
“The annual announcement of color of the year seeks to provide strategic direction for the world of trend and design, reflecting the Pantone color institute’s year-round work doing the same for designers and brands. Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral.  With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial, Pantone's Living Coral hit a responsive chord.”

This year Pantone has created five different color palettes that feature Pantone 16-1546 Living Coral to help you bring this year’s color into your designs and illustrate the dynamic nature of this color within various combinations. You can see the color palettes here https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019-palette-exploration. By far my favorite of these palettes is Under the Sea. The colors in this palette call to mind the colors of the ocean and sea life.



Happy New Year and Happy Decorating!

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